It would appear that the effects of the recession are causing some consolidation in the mobile advertising industry. One of the latest examples of this can be found in the buyout of mSnap by SmartReply. The latter company creates custom marketing campaigns for clients that can be used over the telephone and through email.
There are many companies around today whose focus lies specifically on the mobile Internet. A company like mSnap was created not only to improve the way in which mobile web browsers are able to view sites, but also to focus on methods by which to send advertisements via text message. Over the last couple of years, several companies just like mSnap have popped up all over the place. It is thought that these companies have been able to raise more than $1 billion worth of venture capital.
Although it was assumed that companies would shift their advertising budgets to the mobile Internet, it appears that this has not happened as fast as planned. This means that companies like mSnap are put into a situation where they either need to cut costs by reducing staff or to consolidate with another company.
mSnap joining together with SmartReply is a great solution for both companies. SmartReply has been looking for a way to break into the mobile Internet market and with the help of mSnap they will have a great start. Mobile advertising is expected to bring in around $760 million this year alone.
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Posted on January 12th, 2010 at 7:07 pm