New York was the host of the Pontiflex CPL Summit recently and a number of leaders in the web advertising industry were in attendance. Imran Khan with JP Morgan spoke at the summit and is predicting that the web advertising market will see an improvement towards the end of the year. Khan emphasized that once [...]
Microsoft has just released the latest version of its popular web browser. Those who choose to download Internet Explorer 8 will enjoy several new measures that were designed to protect your privacy while you browse the web. These measures just might have a negative impact on web advertisers which rely on collecting data from web [...]
A new company called Pixazza is hoping to change the way in which companies can advertise their products on the web. This new method will also change the way in which consumers purchase these same products. Pixazza is proposing a marketing system that would place shopping tags over various parts of a photograph that might [...]
There are many sites that have added the functionality of Meebo so that their users can take advantage of the chat service. This is great for sites like Flixster because their users are not forced to navigate away from the site if they want to chat online with another person. It now appears that Meebo [...]
Local web advertising has proven to be a valuable market over that last few years. Their target was primarily larger businesses that helped this market grow at lightning fast speeds. That is until the recession began to set in and marketing budgets started to tighten. This has left many web advertisers looking for a new [...]
It would appear that the effects of the recession are causing some consolidation in the mobile advertising industry. One of the latest examples of this can be found in the buyout of mSnap by SmartReply. The latter company creates custom marketing campaigns for clients that can be used over the telephone and through email. There [...]
It is hardly a surprise anymore when another newspaper announces that they will no longer exist in print format. Instead these newspapers are heading online and not a whole lot of people seem to be upset about it. One of the biggest reasons for the new trend is related to advertising Over the last three [...]
Many smaller companies find it difficult to determine what makes the most sense in terms of advertising. As these companies all have a limited marketing budget, it is important that the money is spent in the best possible way to promote the company. A new report indicates that many smaller companies are spending their marketing [...]
