In an effort to better understand the impact of digital advertising, Google will be investing money to research the trend. Google will not be conducting the research alone. Instead, the Internet giant will join ranks with WPP, which is an advertising company based in the United Kingdom. Together these two companies will contribute around $4.6 [...]
Over the last year, the number of people in the US who turn to their mobile devices to search the web on a daily basis has doubled. In January nearly 22 million people were taking advantage of the mobile web. This means that companies like Google have probably not been able to fully capitalize on [...]
A developer named Christopher Soghoian at Harvard University created an add-on for web browsers that will prevent advertisers from being able to monitor a user’s web surfing activities. This includes the various searches that a browser on the web might conduct and even the sites that they might visit. For those who might be worried [...]
The State Senate in Utah killed a bill which was attempting to regulate the way in which web advertisers used trademarks. This particular bill would have made it illegal for a company to use the trademark of another company as a trigger for one of its own web advertisements. This was not the first time [...]
A new survey published by TRUSTe shows that Americans view their privacy on the internet as a primary concern. Over 90% of the people that responded to the survey commented that privacy was at least somewhat of a concern to them. One form of web advertising called behavioral targeting, which produces advertisements based on a [...]
For those of you that are familiar with Microsoft’s adCenter Analytics, it is time to say farewell. The software giant has announced that it will be ending the program which is currently in a beta phase and being tested by a number of people. Those who were participating in the beta phase will be able [...]
Although behavioral web advertising is certainly nothing new, some might find it surprising to hear that Google is planning to implement an advertising program, which happens to be based on a web browser’s activity. This program will utilize a cookie to generate web advertisements which are deemed a suitable match for the browser. In the [...]
It was not long ago that email was the latest rage and everyone was using it. While it still remains extremely popular today, many people are using their email less frequently and turning to social media networks to keep in touch with friends and family instead. Nielsen Online conducted an interesting study which looked at [...]
