A new company called Pixazza is hoping to change the way in which companies can advertise their products on the web. This new method will also change the way in which consumers purchase these same products. Pixazza is proposing a marketing system that would place shopping tags over various parts of a photograph that might be featured on a website. When the user hovers over one of these tags, a popup will provide a number of products that are similar to what is featured in the photograph. From there, the user will be able to purchase the product by clicking a link.

To help Pixazza, Google, along with a number of other sources, is providing funding. The service is said to function in a similar way to Google’s AdSense although it uses graphics instead of text. Advertisers will be able to utilize the Pixazza service which will focus on industries like home furnishings, electronics, and apparel.

At the moment, only around 20 people are actually employed by Pixazza although the company is hoping to take advantage of what is called ‘crowdsourcing’. This simply means that Pixazza is hoping to recruit a large number of people that will contribute fractional amounts of labor. This includes adding tags to photographs and even finding appropriate products that match the tags. People that take part in this crowdsourcing initiative will slowly work their way through the ranks which will earn them additional capabilities.