Over the last year, the number of people in the US who turn to their mobile devices to search the web on a daily basis has doubled. In January nearly 22 million people were taking advantage of the mobile web. This means that companies like Google have probably not been able to fully capitalize on the sudden growth. It was also revealed that more than 60 million people also use the mobile web to check the news from time to time.

The results of the poll were provided by ComScore. An analyst with the company, Mark Donovan, said “We have seen use of mobile Internet evolve from an occasional activity to being a daily part of people’s lives. This underscores the growing importance of the mobile medium as consumers become more reliant on their mobile devices to access time-sensitive and utilitarian information.”

Some of the most popular activities conducted on the web by mobile users include blogging and visiting social networking sites. The ComScore survey showed that males between the ages of 18 and 34 were the heaviest users of the mobile web with around 50% of them taking advantage of the service. Within that same age bracket, around 40% of the females surveyed said that they occasionally use the mobile web.

As the mobile web continues to grow in popularity, the revenue from mobile web advertising continues to grow. Over a one-year time span there was an increase of 17% in ad revenues, which grew to $760 million. These figures are expected to reach $3 billion within five years.