For those of you that are familiar with Microsoft’s adCenter Analytics, it is time to say farewell. The software giant has announced that it will be ending the program which is currently in a beta phase and being tested by a number of people. Those who were participating in the beta phase will be able [...]

Although behavioral web advertising is certainly nothing new, some might find it surprising to hear that Google is planning to implement an advertising program, which happens to be based on a web browser’s activity. This program will utilize a cookie to generate web advertisements which are deemed a suitable match for the browser. In the [...]

Sites are beginning to look for new ways to make money as their advertising profits begin to shrink because of the declining economy. Several sites that are members of the Online Publishers Association, such as ESPN and even The New York Times will begin to experiment with larger advertisements on their sites. There are three [...]

The Interactive Advertising Bureau is a not-for-profit organization, which is made up of around 400 media companies who just happen to be responsible for the bulk of web advertising that is done in the US. This group, which has existed for more than a decade, commonly suggests best practices for the industry and they have [...]

R3 ad sales was part of my duty from day to day, but having this task on my plate kept me away from doing other things such as infrastructure development and company management. R3 Media Network has grown tremendously since Vincent and I first launched it in 2006. As of today, Netshelter will be R3 [...]