New York was the host of the Pontiflex CPL Summit recently and a number of leaders in the web advertising industry were in attendance. Imran Khan with JP Morgan spoke at the summit and is predicting that the web advertising market will see an improvement towards the end of the year. Khan emphasized that once [...]

It would appear that the effects of the recession are causing some consolidation in the mobile advertising industry. One of the latest examples of this can be found in the buyout of mSnap by SmartReply. The latter company creates custom marketing campaigns for clients that can be used over the telephone and through email. There [...]

It is hardly a surprise anymore when another newspaper announces that they will no longer exist in print format. Instead these newspapers are heading online and not a whole lot of people seem to be upset about it. One of the biggest reasons for the new trend is related to advertising Over the last three [...]

Many smaller companies find it difficult to determine what makes the most sense in terms of advertising. As these companies all have a limited marketing budget, it is important that the money is spent in the best possible way to promote the company. A new report indicates that many smaller companies are spending their marketing [...]

In an effort to better understand the impact of digital advertising, Google will be investing money to research the trend. Google will not be conducting the research alone. Instead, the Internet giant will join ranks with WPP, which is an advertising company based in the United Kingdom. Together these two companies will contribute around $4.6 [...]

Over the last year, the number of people in the US who turn to their mobile devices to search the web on a daily basis has doubled. In January nearly 22 million people were taking advantage of the mobile web. This means that companies like Google have probably not been able to fully capitalize on [...]

A new survey published by TRUSTe shows that Americans view their privacy on the internet as a primary concern. Over 90% of the people that responded to the survey commented that privacy was at least somewhat of a concern to them. One form of web advertising called behavioral targeting, which produces advertisements based on a [...]

Sites are beginning to look for new ways to make money as their advertising profits begin to shrink because of the declining economy. Several sites that are members of the Online Publishers Association, such as ESPN and even The New York Times will begin to experiment with larger advertisements on their sites. There are three [...]