An analyst working with Credit Suisse is claiming that YouTube is costing itself nearly $500 million a year. YouTube, which is owned by Google, only places banner advertisements on approximately 3% of the pages that make up the website. If they were to increase the number of pages that include web advertisements, they just might [...]

A new company called Pixazza is hoping to change the way in which companies can advertise their products on the web. This new method will also change the way in which consumers purchase these same products. Pixazza is proposing a marketing system that would place shopping tags over various parts of a photograph that might [...]

In an effort to better understand the impact of digital advertising, Google will be investing money to research the trend. Google will not be conducting the research alone. Instead, the Internet giant will join ranks with WPP, which is an advertising company based in the United Kingdom. Together these two companies will contribute around $4.6 [...]

Although behavioral web advertising is certainly nothing new, some might find it surprising to hear that Google is planning to implement an advertising program, which happens to be based on a web browser’s activity. This program will utilize a cookie to generate web advertisements which are deemed a suitable match for the browser. In the [...]

Well, it was previously reported by Sam Sethi that Google is trying to acquired Feedburner, and today the deal has been confirmed. Google spend $100 millions on this acquisition and I personally think it’s one of the best purchase Google made. Not much information other than this being reported as everything is sealed until the [...]

I have no clue what’s up with Mark Cuban and YouTube. He’s taking a jab any chance he has when it comes to GooTube. Apparently he’s taking a bigger swing at GooTube by considering acquiring a news agency that’s in the mist of suing YouTube for copyright violations. This will be an interesting battle between [...]