Phorm has created a new type of technology that will essentially allow ISPs to track their users’ activity online. ISPs will then be able to take the information that has been generated by users and sell it to online advertisers. This will allow them to use advertisements that fit more appropriately with a user’s interests. [...]

Microsoft has just released the latest version of its popular web browser. Those who choose to download Internet Explorer 8 will enjoy several new measures that were designed to protect your privacy while you browse the web. These measures just might have a negative impact on web advertisers which rely on collecting data from web [...]

A developer named Christopher Soghoian at Harvard University created an add-on for web browsers that will prevent advertisers from being able to monitor a user’s web surfing activities. This includes the various searches that a browser on the web might conduct and even the sites that they might visit. For those who might be worried [...]

A new survey published by TRUSTe shows that Americans view their privacy on the internet as a primary concern. Over 90% of the people that responded to the survey commented that privacy was at least somewhat of a concern to them. One form of web advertising called behavioral targeting, which produces advertisements based on a [...]