I keep track on how our network sites are doing around the analytic realm. The reason for this is not to stroke my own ego, but to understand the trend and gather information on how our users reacts to content published on our sites. One of my favorite place to find these analytic information is [...]

NeXplore has just launched the latest beta version of its web advertising software called NeXplore Ads which focuses on search capabilities. In what the company is calling a “lifecycle platform”, marketers will be able to utilize NeXplore Ads to create web advertisements and then manage their ad campaign going forward. NeXplore Ads will allow marketers [...]

Web advertising continues to grow rapidly. At the moment, many marketers are looking for alternatives to print advertisements and the web is providing plenty of incentive for them. There are plenty of companies around today that offer a variety of tools to make web advertising easier. Some tools help companies create advertisements while other tools [...]

Popular website Wedding Mapper is changing the way web advertising is conducted. In what is considered to be a first in the advertising industry, Wedding Mapper is going to start auctioning off space for web advertisements that will be placed on a variety of different local sites. The President of Wedding Mapper said of the [...]

New York was the host of the Pontiflex CPL Summit recently and a number of leaders in the web advertising industry were in attendance. Imran Khan with JP Morgan spoke at the summit and is predicting that the web advertising market will see an improvement towards the end of the year. Khan emphasized that once [...]

A new company called Pixazza is hoping to change the way in which companies can advertise their products on the web. This new method will also change the way in which consumers purchase these same products. Pixazza is proposing a marketing system that would place shopping tags over various parts of a photograph that might [...]

Local web advertising has proven to be a valuable market over that last few years. Their target was primarily larger businesses that helped this market grow at lightning fast speeds. That is until the recession began to set in and marketing budgets started to tighten. This has left many web advertisers looking for a new [...]

The State Senate in Utah killed a bill which was attempting to regulate the way in which web advertisers used trademarks. This particular bill would have made it illegal for a company to use the trademark of another company as a trigger for one of its own web advertisements. This was not the first time [...]