NeXplore has just launched the latest beta version of its web advertising software called NeXplore Ads which focuses on search capabilities. In what the company is calling a “lifecycle platform”, marketers will be able to utilize NeXplore Ads to create web advertisements and then manage their ad campaign going forward.
NeXplore Ads will allow marketers to engage in advertising campaigns that include a variety of different advertisement formats including simple text, video, instant message, and email. The new advertising platform will integrate with the company’s web browser called NeXplore Search which users will enjoy simply because of its aesthetic qualities.
The chief marketing officer for NeXplore, Scott Grizzle, said that with the help of NeXplore Ads, marketers will be able to create engaging advertisements that people will enjoy. He added that “With a simple click consumers can watch a brief video commercial and can click again to initiate a real-time video chat with a call center representative of the advertiser. With NeXplore Ads, targeted consumers are engaged, relationships forged and transactions consummated within seconds, with absolute privacy and without leaving the search results page.”
One of NeXplore’s consultants is Rowland Hanson who previously worked with Microsoft on their branding effort for Windows. Hanson has said that NeXplore Ads has really changed the way in which search advertisements can be delivered. He added that companies who take advantage of the interactive advertisements that NeXplore can generate will likely see a great return on their investment.