For those of you that are familiar with Microsoft’s adCenter Analytics, it is time to say farewell. The software giant has announced that it will be ending the program which is currently in a beta phase and being tested by a number of people. Those who were participating in the beta phase will be able to use adCenter Analytics till the end of the year.

Microsoft’s adCenter Analytics was touted as a way to allow web advertisers to get more in touch with their target market while at the same time increasing the effectiveness of their advertisements. Microsoft claimed that clients who chose to use the service would be able to get their advertisements out to a larger audience which would produce greater returns. There are a number of tools inside of adCenter Analytics that were designed to provide demographical information about the web advertiser’s audience as well.

Apparently Microsoft has decided that adCenter Analytics was not exactly producing the results that they were hoping for. In a brief messaged posted on their website they have informed users that they were appreciative of their efforts. It said “You’ve helped us work towards making an informed decision about building a general Web analytics solution, and despite the end-of-life plan, the beta was very much a success. It enabled us to confidently determine that we can be of most value to advertisers and publishers by offering a tailored solution that meets more specialized needs.”