I picked the Ubuntu 10.04 Lucid Lynx for this example, but you can use any distro you prefer.

First, you need to install the PPTP daemon (server), and we are going to use apt-get to install it.

apt-get install pptpd

Once it is installed, let’s create user accounts for your VPN server by editing the chap-secrets file. Use any editor you like, I personally prefer Nano.

nano -w /etc/ppp/chap-secrets

Each users should be added in new line with following structure

yourusername pptpd yourpassword *

Next step is to configure localip/remoteip assignment on pptpd.conf

nano -w /etc/pptpd.conf

Since my local router is on 192.168.0.1, I wanted to avoid using the same IP assignment for my VPN connection. so I’m using 192.168.111.xxx instead on pptpd.conf

localip 192.168.111.1
remoteip 192.168.111.234-238,192.168.111.245

Now, let’s get IP forwarding working by editing sysctl.conf file

nano -w /etc/sysctl.conf

then uncomment this line

net.ipv4.ip_forward=1

Save the file and reload the configuration.

sysctl -p

Next is to edit rc.local file for iptables rule

nano -w /etc/rc.local

Add these line right above exit line. (eth1 is my public ethernet port, adjust as needed)

/sbin/iptables -t nat -A POSTROUTING -s 192.168.111.0/24 -o eth1 -j MASQUERADE
/sbin/iptables -I FORWARD -p tcp -syn -i ppp+ -j TCPMSS -set-mss 1356

Last but not least, let’s define the DNS to use with our pptpd. Currently I’m using Google Public DNS – It is fast and reliable; I know some of you prefer OpenDNS.

nano -w /etc/ppp/options

Uncomment the entries with ms-dns 192.168.1.1 and 192.168.1.2 then replace the IP with Google Public DNS IPs so it look like this

ms-dns 8.8.8.8
ms-dns 8.8.4.4

You are done! Next is just reboot your server and you should be able to connect to using PPTPD and send all your traffic thru this server. For more pptpd.conf reference, you can find them here.

If you have tips,comment, or unable to get it to work feel free to post them here.

The position of a blog in the Wikio ranking depends on the number and weight of the incoming links from other blogs. These links are dynamic, which means that they are backlinks or links found within articles.

Only links found in the RSS feed are included. Blogrolls are not taken into account, and the weight of any given link increases according to how recently it was published. We thus hope to provide a classification that is more representative of the current influence levels of the blogs therein.

Moreover, the weight of a link depends on the linking blog’s position in the Wikio ranking. With our algorithm, the weight of a link from a blog that is more highly ranked is greater than that of a link from a blog that is less well ranked.

The rankings are updated on a monthly basis.

The Wikio rankings do not take into account either the Google PageRank or traffic of your blog. We use our own algorithm.

In another words, Wikio is an upstream analytics provider and gather their own data rather than aggregating it from other services. Below is the Feb 2010 Ranking that Marjorie sent to me for sneak preview before it goes up on Wikio this Friday. Wikio publishes ranking monthly on the 5th of each month. SlashGear seats at #16 this month.

Many people have expressed outrage at the technology which could easily be seen as a gross invasion of privacy. Not too long ago, the Open Rights Group sent several large internet companies a letter that asked them to avoid Phorm’s technology. Those who received the letter included Bebo, Google, Facebook, and Yahoo.

Several companies are beginning to respond to the letter and it looks like Phorm might have a problem on their hands. A Bebo spokesperson said “We have received the letter and are giving it careful consideration from privacy and business perspectives.” Chris Kelly with Facebook added that “If [web browsers] are deeply unhappy with it we hope they express that as clearly as possible to the ISPs.”

It is also easy to assume that companies like Google will want nothing to do with Phorm. This is mainly because the technology that Phorm developed will be competing with their own. Although the technologies used by both companies may be different, the end result is more or less the same. Both will enable behavioral advertising to take place. The Open Rights Group is expecting a response from Google shortly.

The survey questioned the journalists as to how online news sites would be able to turn a profit in the future. Around 60 per cent of respondents said that web advertisements would be the most likely way to generate revenue in the next few years.

Print publications have slowly begun to realize that their readership base is shrinking. In most cases, the good news is that these same readers are heading online to read the information. A great example of this is a major newspaper like the New York Times. Every month this site receives millions and millions of unique clicks.

While their subscriber bases might have receded, the customers are still reading the news. The only thing that print publications need to do now is figure out how to generate the revenues from their online readers to make up for what they might have lost through the print side. With web advertising continually growing, it seems like the perfect opportunity for a number of these publications to cash in on.

Perhaps this strategy is oversimplified and it could prove to be ineffective. Rupert Murdoch recently noted that web advertising rates were simply too low.

NeXplore Ads will allow marketers to engage in advertising campaigns that include a variety of different advertisement formats including simple text, video, instant message, and email. The new advertising platform will integrate with the company’s web browser called NeXplore Search which users will enjoy simply because of its aesthetic qualities.

The chief marketing officer for NeXplore, Scott Grizzle, said that with the help of NeXplore Ads, marketers will be able to create engaging advertisements that people will enjoy. He added that “With a simple click consumers can watch a brief video commercial and can click again to initiate a real-time video chat with a call center representative of the advertiser. With NeXplore Ads, targeted consumers are engaged, relationships forged and transactions consummated within seconds, with absolute privacy and without leaving the search results page.”

One of NeXplore’s consultants is Rowland Hanson who previously worked with Microsoft on their branding effort for Windows. Hanson has said that NeXplore Ads has really changed the way in which search advertisements can be delivered. He added that companies who take advantage of the interactive advertisements that NeXplore can generate will likely see a great return on their investment.

The President of Wedding Mapper said of the new web advertising scheme that “Most industry websites cannot afford to cater to small, local businesses due to the overhead required to penetrate such markets with a sales team. Because we are fully automated, Wedding Mapper can serve diverse markets and support large and small businesses delivering the industry’s most competitive pricing structure with stronger results.”

Wedding Mapper uses a sophisticated algorithm to determine price levels. This algorithm takes into account things like web traffic and even the city which the site might be geared toward. Any company that wants to participate in the web advertising auction is required to create a budget. After the bidding process is over, Wedding Mapper will chose the winners who will then receive premium advertising space.

Those that win the auctions will receive an update every other month which details how well their advertisements are doing. Various statistics are included in this report such as the click-through rate.

So far the auction scheme seems to be working out well for Wedding Mapper. The site has already received around 250,000 bids for advertising space which covers approximately 7,000 markets.

If you choose to turn on certain features of Internet Explorer 8 you can stop behavioral web advertisers from tracking your web usage. A number of people have recently expressed concerns about this type of web advertising and some have gone as far as to call for government regulation in the industry. With this new version of Internet Explorer 8, it might be possible to alleviate some of the growing pressure to regulate web advertising.

While many might be excited at the prospect of greater privacy while browsing the web, be prepared for a headache. Finding the privacy features and turning them on is no easy task. Web browsers should keep in mind that Microsoft engages in behavioral advertising as well. This might suggest it is not in the best interest of the software giant to make this an easy task for users.

For those of you that are frustrated by cookies, look out for a feature called InPrivate Browsing. When you activate this handy little feature you will be able to prevent these cookies from being placed onto your computer. These cookies are frequently the keystones of behavioral advertising.

Users who take advantage of the chat feature will notice the appearance of banner advertisements. Once they click on the banner, a larger advertisement will appear on the screen which measures around 900 x 400 pixels in size. At the moment, the concept appears to be a good idea on behalf of Meebo although there is no clear indication as to the amount of money that the advertisements could bring in.

For those that choose to use Meebo’s chat service directly from their site, the banner advertisements may look a bit familiar. The company first implemented them there and after a successful experience they will be pushing the advertising service further.

Many people seem pleased with the advertising capabilities that Meebo is providing. Because a larger box appears when you click on the banner, there is more flexibility as to what advertisers can do with it. This means you could play a game in one of these boxes or watch a trailer for a new movie that is coming out. At the moment, advertisements on Meebo’s sites have about one percent of users clicking on the banners.

The report, which is named ‘Main Street Goes Interactive’, was generated by Borrell Associates. If its forecasts are accurate, five years from now spending on marketing that is not related to online advertising will reach over $1.6 billion. The report also suggested that some web advertising sectors will see much slower growth than they have in the past.

According to the report, “The blurring borders between what is advertising in the interactive world and what is not added to the shift of ‘non-ad’ marketing dollars. Businesses large and smaller–but especially smaller ones–don’t even try to make the distinction. To them, whatever they spend or do on the Web is advertising, whether it goes through an intermediary or not.”

The forms of online advertising that are popular today, such as the paid search advertisement, are expected to remain popular in the near future. There has been some speculation that banner ads may fall in popularity to more interactive forms of advertising like video.