Web advertising continues to grow rapidly. At the moment, many marketers are looking for alternatives to print advertisements and the web is providing plenty of incentive for them. There are plenty of companies around today that offer a variety of tools to make web advertising easier. Some tools help companies create advertisements while other tools are used to help you understand how effective your web advertisement really is.
A new company called Yield Software is attempting to combine these aspects into one tool which marketers will be able to use with ease. Matt Malden, who is the chief executive officer of the company, said that they were looking to companies who want to spend upwards of $20,000 a month for marketing. He pointed out that a number of companies find current tools to be cumbersome or that they do not include all of the capabilities that they want.
Malden said that Yield Software developers spent a great deal of time thinking about the various elements that they would include in their package. Some of the tools could be automated while others could not.
Companies will be happy to know that the software will help them determine the types of keywords that their search advertisements should be based on. The program will help to determine the actual look and style of the advertisement as well. Anyone that is interested in Yield Software will have an opportunity to test it out for free during a month long trial period.
zenkey Says:
I wonder if they have published any success stories… the premise and tools seem to be adequate but I wonder if it isn’t more cost effective to run internal Adwords Campaings…
Key
Posted on August 16th, 2009 at 2:43 pm